// Own the floor.

Nike wanted to create a massive event for the dance community in Barcelona. To do so, we completely transformed Play Barcelona into a giant dance floor, with miultiple activities available for dancers to take part in.

A part from world-class dance lessons, customization workshops and athlete* talks, dancers could enjoy a customized shareable content experience where they stepped on top of a 2x2 meter glass platform and launched a digital interface that recroded them from a Nadir angle. After dancing, they were given a QR code, enabling them to take content home in their devices and sharing it.

︎︎︎ Event conceptualization
︎︎︎ General activity proposal
︎︎︎ Shareable content experience design
︎︎︎ Shareable content execution lead