// The kick-off event of the biggest skate tour of 2022.

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to watch Red Bull’s full recap video.
(timestamp 1:43–5:42)

Red Bull wanted to put up a memorable event to kick off their skateboarding team’s European tour. So our Lateral Thinking and Skate Agora teams got the space ready to produce a demo that Barcelona’s skate community wouldn’t forget.

The final product exceeded our expectations. More than 1500 people —three times what we expected— gathered to see Leticia Buffoni, Ryan Sheckler, Felipe Gustavo, Torey Pudwil, Danny León or Jamie Foy skate. And they delivered.

The demo went on for more than 2 hours and they did not only perform incredible skate tricks but spent as much time as they could —or as we let them— signing autographs and taking pictures.

On a more personal note, as I drove home after the event I reflected on the experience I had just lived. I had shaken hands with my childhood heroes. I don’t believe I would have started taking skateboarding seriously if I hadn’t seen the Plan B team —where Torey, Ryan, Leticia and Felipe skated— on videos back in the early 2010s. Where would I be if I hadn’t started taking skateboarding seriously?

I started skateboarding because of them, created a career around it thanks to them, and when I had to stop skateboarding they were still there, inspiring a new generation of skaters to take up this marvelous piece of wood.

︎︎︎ Event production
︎︎︎ Space management
︎︎︎ Athlete management
︎︎︎ 360 Execution