// The celebration of Spotify Camp Nou’s last dance.

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to watch FC Barcelona’s full recap video

Within the framwork of the execution of Fan Engagement activation at Spotify Camp Nou, FC Barcelona honored us (Lateral Thinking) with the responsability to conceptualize and execute the celebration of the last match at the stadium as we know it, before its renovation, as well as Sergio Busquets and Jordi Alba’s farewell. This was every football fan’s dream...

We delivered a cohesive celebration –before, during and after the game, inside and outside the stadium, blending traditional catalan culture, jersey culture and music to create a signature wall, title photocall, half-time show with Lildami, sardana dancers, huge historical jersey deployment, and much more.

︎︎︎ Event conceptualization
︎︎︎ Strategic framework
︎︎︎ Creative concept development
︎︎︎ Execution supervision