// A season launch event to connect with GenZ.

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to watch the full recap video.

Apples, along with other fruits and vegetables, have been traditional crops in the Girona region since immemorial times, although in the beginning they were intended for self-consumption. The production area of the Poma de Girona IGP is located in the fields of Baix Empordà, Alt Empordà and Gironès regions, on soils made up of recent materials of fluvial origin. A flat topography, with minimal erosion and optimal drainage.

Poma de Girona had been a key partner for Skatenergía, providing apples as a healthy snack option for our launch event and summer tours. So we were honored when they asked us to lead the event that introduced their 2019 harvest season.

We built a mini-ramp right in the middle of acres of apple fields and our skate team demoed for the public and press, who weren’t attuned to skateboarding. Afterward, we were interviewed about our project, and how we were presenting healthy habits to young skateboarders around the country.

︎︎︎ Event conceptualization
︎︎︎ Event production
︎︎︎ 360 Execution
︎︎︎ Event spokesperson and interview
︎︎︎ Skatebaording demo