I am a strategic planner based in Barcelona. I work for Lateral Thinking, one of the most renoun creative agencies in the city.
Before, I was a professional skateboarder, entrepreneur and internet content creator, experiences that gave me a unique background to do what I do today.
Nike wanted to create a massive event for the dance community in Barcelona. They needed a user generated content experience to generate engagement within the Gen-Z community, and we delivered a 2x2 meter glass platform which launched a digital interface that recroded them from a new persepctive.