Francesc Boix

I am a strategic planner based in Barcelona. I work for Lateral Thinking, one of the most renoun creative agencies in the city.

Before, I was a professional skateboarder, entrepreneur and internet content creator, experiences that gave me a unique background to do what I do today. 

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A New Perspective On Skateboarding
Skatenergía

In 2018 I co-founded Skatenergía, a skate company that aimed to break the negative stereotypes commonly associated with skateboarding.

This project captured a specific period in all of our lives. While filming all the videos we produced, we toured the country, gathering hundreds of like-minded fans at every skatepark where we stopped by. We shared sessions, injuries, jokes, thoughts, friendship, and even some fights. Everything with the goal of sharing with the world a vision of skateboarding that was constructive, never destructive.

We sold out every collection we ever put out and quickly became the most-followed Spanish skate company on social media.

Three years later, in March 2020, the pandemic hit and propelled a series of events that led to my decision to put an end to the project.
2018 – 2021