I am a strategic planner based in Barcelona. I work for Lateral Thinking, one of the most renoun creative agencies in the city.
Before, I was a professional skateboarder, entrepreneur and internet content creator, experiences that gave me a unique background to do what I do today.
A New Perspective On Skateboarding
In 2018 I co-founded Skatenergía, a skate company that aimed to break the negative stereotypes commonly associated with skateboarding.
This project captured a specific period in all of our lives. While filming all the videos we produced, we toured the country, gathering hundreds of like-minded fans at every skatepark where we stopped by. We shared sessions, injuries, jokes, thoughts, friendship, and even some fights. Everything with the goal of sharing with the world a vision of skateboarding that was constructive, never destructive.
We sold out every collection we ever put out and quickly became the most-followed Spanish skate company on social media.
Three years later, in March 2020, the pandemic hit and propelled a series of events that led to my decision to put an end to the project.
2018 – 2021